Positioning a controversial product: how Australian retailers are positioning e-cigarettes as 'healthy'.
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| Title: | Positioning a controversial product: how Australian retailers are positioning e-cigarettes as 'healthy'. |
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| Authors: | Burton, Suzan1 (AUTHOR) s.burton@westernsydney.edu.au, Soboleva, Alena1 (AUTHOR), Dadich, Ann1 (AUTHOR), Garlin, Francine1 (AUTHOR) |
| Source: | Journal of Strategic Marketing. Feb2026, Vol. 34 Issue 1, p19-35. 17p. |
| Database: | Business Source Ultimate |
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