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Ulusal Pazarlama Yazınında Satın Alma Niyetinin Operasyonelleştirilmesi: Kavramsal ve Metodolojik Bir İnceleme.

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Title: Ulusal Pazarlama Yazınında Satın Alma Niyetinin Operasyonelleştirilmesi: Kavramsal ve Metodolojik Bir İnceleme.
Alternate Title: Operationalization of Purchase Intention in the Turkish Marketing Literature: A Conceptual and Methodological Review.
Authors: AYAR, Bahadır1 bahadir.ayar@marmara.edu.tr
Source: Journal of Consumer & Consumption Research / Tüketici ve Tüketim Araştırmaları Dergisi. Dec2025, Vol. 17 Issue 2, p901-964. 64p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 191344114
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Ulusal Pazarlama Yazınında Satın Alma Niyetinin Operasyonelleştirilmesi: Kavramsal ve Metodolojik Bir İnceleme.
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  Data: Operationalization of Purchase Intention in the Turkish Marketing Literature: A Conceptual and Methodological Review.
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  Data: <searchLink fieldCode="AR" term="%22AYAR%2C+Bahadır%22">AYAR, Bahadır</searchLink><relatesTo>1</relatesTo><i> bahadir.ayar@marmara.edu.tr</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+%26+Consumption+Research+%2F+Tüketici+ve+Tüketim+Araştırmaları+Dergisi%22">Journal of Consumer & Consumption Research / Tüketici ve Tüketim Araştırmaları Dergisi</searchLink>. Dec2025, Vol. 17 Issue 2, p901-964. 64p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191344114
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      – Type: doi
        Value: 10.15659/ttad.17.2.217
    Languages:
      – Code: tur
        Text: Turkish
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      Pagination:
        PageCount: 64
        StartPage: 901
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      – TitleFull: Ulusal Pazarlama Yazınında Satın Alma Niyetinin Operasyonelleştirilmesi: Kavramsal ve Metodolojik Bir İnceleme.
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            NameFull: AYAR, Bahadır
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          Dates:
            – D: 01
              M: 12
              Text: Dec2025
              Type: published
              Y: 2025
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              Value: 17
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              Value: 2
          Titles:
            – TitleFull: Journal of Consumer & Consumption Research / Tüketici ve Tüketim Araştırmaları Dergisi
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