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Sustainable Product Profit Potential and Availability.

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Title: Sustainable Product Profit Potential and Availability.
Authors: Bollinger, Bryan (AUTHOR) bryan.k.bollinger@tuck.dartmouth.edu, Kronthal-Sacco, Randi (AUTHOR), Zhu, Levin (AUTHOR)
Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p50-72. 23p.
Database: Business Source Ultimate
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      – Type: doi
        Value: 10.1177/00222429251343823
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 50
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      – TitleFull: Sustainable Product Profit Potential and Availability.
        Type: main
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            NameFull: Bollinger, Bryan
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            NameFull: Kronthal-Sacco, Randi
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            NameFull: Zhu, Levin
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            – D: 01
              M: 03
              Text: Mar2026
              Type: published
              Y: 2026
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