Access and Ownership in the Phygital: Toward a Phygital–Accesship Typology with Implications for Consumer Well-being.
Saved in:
| Title: | Access and Ownership in the Phygital: Toward a Phygital–Accesship Typology with Implications for Consumer Well-being. |
|---|---|
| Authors: | Berthon, Pierre1 (AUTHOR) pberthon@bentley.edu, Lim, Weng Marc2,3,4,5,6 (AUTHOR), Pizzichini, Lucia7,8 (AUTHOR), Raquel, Steve9 (AUTHOR), Rindfleisch, Aric9 (AUTHOR), Soon, Pei-Shan2 (AUTHOR) |
| Source: | Journal of Macromarketing. Feb2026, p1. |
| Database: | Business Source Ultimate |
| ISSN: | 02761467 |
|---|---|
| DOI: | 10.1177/02761467251413156 |
