From Jingles to AI Soundscapes: A Bibliometric Review of Sonic Branding and Its Psychological Impact on Consumers.
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| Title: | From Jingles to AI Soundscapes: A Bibliometric Review of Sonic Branding and Its Psychological Impact on Consumers. |
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| Authors: | Tamrakar, Shambhavi1 shambhavi@ssim.ac.in, Santikary, Arijit2 arijitsantikary@ssim.ac.in, Roy, Samarpita1 samarpitaroy@ssim.ac.in |
| Source: | Advances in Consumer Research. Jan2026, Vol. 3 Issue 1, p198-216. 19p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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