APA (7th ed.) Citation

Seo, J. K., Kim, H., Yoon, H. J., Ko, Y., Han, J., & Seo, Y. (2026). Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns. International Journal of Advertising, 45(2), 451. https://doi.org/10.1080/02650487.2025.2470537

Chicago Style (17th ed.) Citation

Seo, Ja Kyung, Hanyoung Kim, Hye Jin Yoon, Youngjee Ko, Jeong-Yeob Han, and Youngji Seo. "Are Interactive PSA Formats Always Effective? The Interaction Between Empathy-inducing Message Content, Carousel Formats, and Connectedness with Nature in Pro-environmental Campaigns." International Journal of Advertising 45, no. 2 (2026): 451. https://doi.org/10.1080/02650487.2025.2470537.

MLA (9th ed.) Citation

Seo, Ja Kyung, et al. "Are Interactive PSA Formats Always Effective? The Interaction Between Empathy-inducing Message Content, Carousel Formats, and Connectedness with Nature in Pro-environmental Campaigns." International Journal of Advertising, vol. 45, no. 2, 2026, p. 451, https://doi.org/10.1080/02650487.2025.2470537.