View in EDS HTML Full Text PDF Full Text

Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns.

Saved in:
Bibliographic Details
Title: Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns.
Authors: Seo, Ja Kyung1 (AUTHOR) jakyung.seo@uga.edu, Kim, Hanyoung2 (AUTHOR), Yoon, Hye Jin1 (AUTHOR), Ko, Youngjee3 (AUTHOR), Han, Jeong-Yeob1 (AUTHOR), Seo, Youngji4 (AUTHOR)
Source: International Journal of Advertising. Feb2026, Vol. 45 Issue 2, p451-483. 33p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 191615253
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Seo%2C+Ja+Kyung%22">Seo, Ja Kyung</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> jakyung.seo@uga.edu</i><br /><searchLink fieldCode="AR" term="%22Kim%2C+Hanyoung%22">Kim, Hanyoung</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Yoon%2C+Hye+Jin%22">Yoon, Hye Jin</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Ko%2C+Youngjee%22">Ko, Youngjee</searchLink><relatesTo>3</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Han%2C+Jeong-Yeob%22">Han, Jeong-Yeob</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Seo%2C+Youngji%22">Seo, Youngji</searchLink><relatesTo>4</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Advertising%22">International Journal of Advertising</searchLink>. Feb2026, Vol. 45 Issue 2, p451-483. 33p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191615253
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/02650487.2025.2470537
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 33
        StartPage: 451
    Titles:
      – TitleFull: Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Seo, Ja Kyung
      – PersonEntity:
          Name:
            NameFull: Kim, Hanyoung
      – PersonEntity:
          Name:
            NameFull: Yoon, Hye Jin
      – PersonEntity:
          Name:
            NameFull: Ko, Youngjee
      – PersonEntity:
          Name:
            NameFull: Han, Jeong-Yeob
      – PersonEntity:
          Name:
            NameFull: Seo, Youngji
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 02
              Text: Feb2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 02650487
          Numbering:
            – Type: volume
              Value: 45
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: International Journal of Advertising
              Type: main
ResultId 1