Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns.
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| Title: | Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns. |
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| Authors: | Seo, Ja Kyung1 (AUTHOR) jakyung.seo@uga.edu, Kim, Hanyoung2 (AUTHOR), Yoon, Hye Jin1 (AUTHOR), Ko, Youngjee3 (AUTHOR), Han, Jeong-Yeob1 (AUTHOR), Seo, Youngji4 (AUTHOR) |
| Source: | International Journal of Advertising. Feb2026, Vol. 45 Issue 2, p451-483. 33p. |
| Database: | Business Source Ultimate |
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| ISSN: | 02650487 |
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| DOI: | 10.1080/02650487.2025.2470537 |
