APA (7th ed.) Citation

Yang, Y., & Makkar, M. (2026). (Re)conceptualising consumer interdependency of care: Persistent struggles with dependency and responsibility. Marketing Theory, 26(1), 25. https://doi.org/10.1177/14705931241275535

Chicago Style (17th ed.) Citation

Yang, Ye, and Marian Makkar. "(Re)conceptualising Consumer Interdependency of Care: Persistent Struggles with Dependency and Responsibility." Marketing Theory 26, no. 1 (2026): 25. https://doi.org/10.1177/14705931241275535.

MLA (9th ed.) Citation

Yang, Ye, and Marian Makkar. "(Re)conceptualising Consumer Interdependency of Care: Persistent Struggles with Dependency and Responsibility." Marketing Theory, vol. 26, no. 1, 2026, p. 25, https://doi.org/10.1177/14705931241275535.