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The unfolding of conceivable practice trajectories as market-making opportunities.

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Title: The unfolding of conceivable practice trajectories as market-making opportunities.
Authors: Bulawa, Nicole1,2 (AUTHOR) bulawa.n@lancaster.ac.uk, Jacob, Frank2 (AUTHOR)
Source: Marketing Theory. Mar2026, Vol. 26 Issue 1, p49-76. 28p.
Database: Business Source Ultimate
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  Data: The unfolding of conceivable practice trajectories as market-making opportunities.
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Theory%22">Marketing Theory</searchLink>. Mar2026, Vol. 26 Issue 1, p49-76. 28p.
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        Value: 10.1177/14705931241291022
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        Text: English
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        PageCount: 28
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              Text: Mar2026
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              Y: 2026
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