APA (7th ed.) Citation

Ungureanu, O., van Oest, R., & Pauwels, K. (2026). Managing Firm Social Media Communications Around Fast-Paced Product Launches. Journal of Interactive Marketing, 1. https://doi.org/10.1177/10949968261418878

Chicago Style (17th ed.) Citation

Ungureanu, Olga, Rutger van Oest, and Koen Pauwels. "Managing Firm Social Media Communications Around Fast-Paced Product Launches." Journal of Interactive Marketing 2026: 1. https://doi.org/10.1177/10949968261418878.

MLA (9th ed.) Citation

Ungureanu, Olga, et al. "Managing Firm Social Media Communications Around Fast-Paced Product Launches." Journal of Interactive Marketing, 2026, p. 1, https://doi.org/10.1177/10949968261418878.