Managing Firm Social Media Communications Around Fast-Paced Product Launches.

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Bibliographic Details
Title:	Managing Firm Social Media Communications Around Fast-Paced Product Launches.
Authors:	Ungureanu, Olga (AUTHOR), van Oest, Rutger (AUTHOR), Pauwels, Koen (AUTHOR)
Source:	Journal of Interactive Marketing. Jan2026, p1.
Database:	Business Source Ultimate

Description
ISSN:	10949968
DOI:	10.1177/10949968261418878