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Managing Firm Social Media Communications Around Fast-Paced Product Launches.

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Title: Managing Firm Social Media Communications Around Fast-Paced Product Launches.
Authors: Ungureanu, Olga (AUTHOR), van Oest, Rutger (AUTHOR), Pauwels, Koen (AUTHOR)
Source: Journal of Interactive Marketing. Jan2026, p1.
Database: Business Source Ultimate
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  Data: Managing Firm Social Media Communications Around Fast-Paced Product Launches.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Jan2026, p1.
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        Value: 10.1177/10949968261418878
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        Text: English
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      – TitleFull: Managing Firm Social Media Communications Around Fast-Paced Product Launches.
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              M: 01
              Text: Jan2026
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              Y: 2026
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