Managing Firm Social Media Communications Around Fast-Paced Product Launches.
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| Title: | Managing Firm Social Media Communications Around Fast-Paced Product Launches. |
|---|---|
| Authors: | Ungureanu, Olga (AUTHOR), van Oest, Rutger (AUTHOR), Pauwels, Koen (AUTHOR) |
| Source: | Journal of Interactive Marketing. Jan2026, p1. |
| Database: | Business Source Ultimate |
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