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Cultural Sensitivity and Marketing Mix Adaptation: Evidence in Oman.

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Title: Cultural Sensitivity and Marketing Mix Adaptation: Evidence in Oman.
Authors: Getaruelas, Roland A.1 roland_getaruelas@yahoo.com, Ancheta, Ruel F.1, Abu Zayed, Khalid Ahmed1, Pervez, Muhammad Shahid1
Source: PaperAsia. Nov/Dec2025, Vol. 41 Issue 6B, p569-579. 11p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22PaperAsia%22">PaperAsia</searchLink>. Nov/Dec2025, Vol. 41 Issue 6B, p569-579. 11p.
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        Value: 10.59953/paperasia.v41i6b.926
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        Text: English
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              Text: Nov/Dec2025
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