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Cultural Sensitivity and Marketing Mix Adaptation: Evidence in Oman.

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Bibliographic Details
Title: Cultural Sensitivity and Marketing Mix Adaptation: Evidence in Oman.
Authors: Getaruelas, Roland A.1 roland_getaruelas@yahoo.com, Ancheta, Ruel F.1, Abu Zayed, Khalid Ahmed1, Pervez, Muhammad Shahid1
Source: PaperAsia. Nov/Dec2025, Vol. 41 Issue 6B, p569-579. 11p.
Database: Business Source Ultimate
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