APA (7th ed.) Citation

Otiso, K. N. (2026). Mobile Money Integration and Financial Service Marketing Innovation among Micro and Medium Enterprises in Eldoret, Kenya: Examining the M-Pesa Effect on Customer Engagement. East African Journal of Business & Economics, 9(1), 101. https://doi.org/10.37284/eajbe.9.1.4366

Chicago Style (17th ed.) Citation

Otiso, Kennedy Ntabo. "Mobile Money Integration and Financial Service Marketing Innovation Among Micro and Medium Enterprises in Eldoret, Kenya: Examining the M-Pesa Effect on Customer Engagement." East African Journal of Business & Economics 9, no. 1 (2026): 101. https://doi.org/10.37284/eajbe.9.1.4366.

MLA (9th ed.) Citation

Otiso, Kennedy Ntabo. "Mobile Money Integration and Financial Service Marketing Innovation Among Micro and Medium Enterprises in Eldoret, Kenya: Examining the M-Pesa Effect on Customer Engagement." East African Journal of Business & Economics, vol. 9, no. 1, 2026, p. 101, https://doi.org/10.37284/eajbe.9.1.4366.