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Mobile Money Integration and Financial Service Marketing Innovation among Micro and Medium Enterprises in Eldoret, Kenya: Examining the M-Pesa Effect on Customer Engagement.

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Title: Mobile Money Integration and Financial Service Marketing Innovation among Micro and Medium Enterprises in Eldoret, Kenya: Examining the M-Pesa Effect on Customer Engagement.
Authors: Otiso, Kennedy Ntabo1 kenntabo@gmail.com
Source: East African Journal of Business & Economics. 2026, Vol. 9 Issue 1, p101-112. 12p.
Database: Business Source Ultimate
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  Data: Mobile Money Integration and Financial Service Marketing Innovation among Micro and Medium Enterprises in Eldoret, Kenya: Examining the M-Pesa Effect on Customer Engagement.
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  Data: <searchLink fieldCode="AR" term="%22Otiso%2C+Kennedy+Ntabo%22">Otiso, Kennedy Ntabo</searchLink><relatesTo>1</relatesTo><i> kenntabo@gmail.com</i>
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  Data: <searchLink fieldCode="JN" term="%22East+African+Journal+of+Business+%26+Economics%22">East African Journal of Business & Economics</searchLink>. 2026, Vol. 9 Issue 1, p101-112. 12p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191695378
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        Value: 10.37284/eajbe.9.1.4366
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        Text: English
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        StartPage: 101
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      – TitleFull: Mobile Money Integration and Financial Service Marketing Innovation among Micro and Medium Enterprises in Eldoret, Kenya: Examining the M-Pesa Effect on Customer Engagement.
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              Text: 2026
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