Mobile Money Integration and Financial Service Marketing Innovation among Micro and Medium Enterprises in Eldoret, Kenya: Examining the M-Pesa Effect on Customer Engagement.
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| Title: | Mobile Money Integration and Financial Service Marketing Innovation among Micro and Medium Enterprises in Eldoret, Kenya: Examining the M-Pesa Effect on Customer Engagement. |
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| Authors: | Otiso, Kennedy Ntabo1 kenntabo@gmail.com |
| Source: | East African Journal of Business & Economics. 2026, Vol. 9 Issue 1, p101-112. 12p. |
| Database: | Business Source Ultimate |
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