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Marketing the Arts: A Quantitative Literature Review.

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Title: Marketing the Arts: A Quantitative Literature Review.
Authors: Colbert, François1, d'Astous, Alain2,3, Lamoureux, Pierre4,5
Source: International Journal of Arts Management. winter2026, Vol. 28 Issue 2, p78-100. 23p.
Database: Business Source Ultimate
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              Text: winter2026
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