View in EDS PDF Full Text

Seeing is Believing: The Effect of Data Visualization Tools on Student Confidence and Achievement in Marketing Courses.

Saved in:
Bibliographic Details
Title: Seeing is Believing: The Effect of Data Visualization Tools on Student Confidence and Achievement in Marketing Courses.
Authors: Tokman, Mert1 (AUTHOR), Ozcan, Timucin1 (AUTHOR) ozcantx@jmu.edu, Atav, Gizem1 (AUTHOR)
Source: Marketing Education Review. Feb2026, p1-13. 13p.
Database: Business Source Ultimate
Description
ISSN:10528008
DOI:10.1080/10528008.2026.2636577