Seeing is Believing: The Effect of Data Visualization Tools on Student Confidence and Achievement in Marketing Courses.

Saved in:
Bibliographic Details
Title: Seeing is Believing: The Effect of Data Visualization Tools on Student Confidence and Achievement in Marketing Courses.
Authors: Tokman, Mert1 (AUTHOR), Ozcan, Timucin1 (AUTHOR) ozcantx@jmu.edu, Atav, Gizem1 (AUTHOR)
Source: Marketing Education Review. Feb2026, p1-13. 13p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 191884746
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Seeing is Believing: The Effect of Data Visualization Tools on Student Confidence and Achievement in Marketing Courses.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Tokman%2C+Mert%22">Tokman, Mert</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Ozcan%2C+Timucin%22">Ozcan, Timucin</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> ozcantx@jmu.edu</i><br /><searchLink fieldCode="AR" term="%22Atav%2C+Gizem%22">Atav, Gizem</searchLink><relatesTo>1</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Marketing+Education+Review%22">Marketing Education Review</searchLink>. Feb2026, p1-13. 13p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191884746
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/10528008.2026.2636577
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 13
        StartPage: 1
    Titles:
      – TitleFull: Seeing is Believing: The Effect of Data Visualization Tools on Student Confidence and Achievement in Marketing Courses.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Tokman, Mert
      – PersonEntity:
          Name:
            NameFull: Ozcan, Timucin
      – PersonEntity:
          Name:
            NameFull: Atav, Gizem
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 27
              M: 02
              Text: Feb2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 10528008
          Titles:
            – TitleFull: Marketing Education Review
              Type: main
ResultId 1