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Bridging Marketing and Human Resource Perspectives: A Bibliometric Analysis of Internal Marketing Research.

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Title: Bridging Marketing and Human Resource Perspectives: A Bibliometric Analysis of Internal Marketing Research.
Authors: Belli, Shivkumar M.1 shivkumarbelli@cuk.ac.in, Telu, Sreenu2 stelu@gitam.edu
Source: South Asian Journal of Management. Oct-Dec2025, Vol. 32 Issue 4, p154-183. 30p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 191966919
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Bridging Marketing and Human Resource Perspectives: A Bibliometric Analysis of Internal Marketing Research.
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  Data: <searchLink fieldCode="JN" term="%22South+Asian+Journal+of+Management%22">South Asian Journal of Management</searchLink>. Oct-Dec2025, Vol. 32 Issue 4, p154-183. 30p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191966919
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.62206/sajm.32.4.2025.154-183
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      – Code: eng
        Text: English
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        PageCount: 30
        StartPage: 154
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      – TitleFull: Bridging Marketing and Human Resource Perspectives: A Bibliometric Analysis of Internal Marketing Research.
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            NameFull: Belli, Shivkumar M.
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            – D: 01
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              Text: Oct-Dec2025
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              Y: 2025
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