Bridging Marketing and Human Resource Perspectives: A Bibliometric Analysis of Internal Marketing Research.
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| Title: | Bridging Marketing and Human Resource Perspectives: A Bibliometric Analysis of Internal Marketing Research. |
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| Authors: | Belli, Shivkumar M.1 shivkumarbelli@cuk.ac.in, Telu, Sreenu2 stelu@gitam.edu |
| Source: | South Asian Journal of Management. Oct-Dec2025, Vol. 32 Issue 4, p154-183. 30p. |
| Database: | Business Source Ultimate |
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