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Optimal marketing strategy for information products in the presence of network effects: fixed price, seeding, or advance selling?

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Bibliographic Details
Title: Optimal marketing strategy for information products in the presence of network effects: fixed price, seeding, or advance selling?
Authors: Liu, Xu1 (AUTHOR) xuliu48-c@my.cityu.edu.hk
Source: Management System Engineering. 3/2/2026, Vol. 5 Issue 1, p1-22. 22p.
Database: Business Source Ultimate
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Description
ISSN:27315843
DOI:10.1007/s44176-026-00061-w