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The development of the heroic myth Zhige Alu in the Yi ethnic group, China.

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Title: The development of the heroic myth Zhige Alu in the Yi ethnic group, China.
Authors: NING, XIAO1, Buarabha, Homhuan1, Indharagumhaeng, Laddawan1, Wang, Keran1
Source: Advances in Consumer Research. Feb2026, Vol. 3 Issue 2, p1129-1134. 6p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 192018451
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PubType: Conference
PubTypeId: conference
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  Data: The development of the heroic myth Zhige Alu in the Yi ethnic group, China.
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. Feb2026, Vol. 3 Issue 2, p1129-1134. 6p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192018451
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      – Code: eng
        Text: English
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        PageCount: 6
        StartPage: 1129
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      – TitleFull: The development of the heroic myth Zhige Alu in the Yi ethnic group, China.
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              Text: Feb2026
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              Y: 2026
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