Brand Credibility as A Moderator Between Ai-Driven E-Commerce Applications and Consumer Trust and Purchase Intention.

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Bibliographic Details
Title: Brand Credibility as A Moderator Between Ai-Driven E-Commerce Applications and Consumer Trust and Purchase Intention.
Authors: Hashmi, Saba1, Panwar, Shreya1
Source: Advances in Consumer Research. Feb2026, Vol. 3 Issue 2, p584-593. 10p.
Database: Business Source Ultimate
Description
ISSN:00989258