Brand Credibility as A Moderator Between Ai-Driven E-Commerce Applications and Consumer Trust and Purchase Intention.
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| Title: | Brand Credibility as A Moderator Between Ai-Driven E-Commerce Applications and Consumer Trust and Purchase Intention. |
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| Authors: | Hashmi, Saba1, Panwar, Shreya1 |
| Source: | Advances in Consumer Research. Feb2026, Vol. 3 Issue 2, p584-593. 10p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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