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Social Media Marketing and Consumer Purchase Decisions in Fashion: The Mediating Role of Customer Engagement on TikTok.

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Title: Social Media Marketing and Consumer Purchase Decisions in Fashion: The Mediating Role of Customer Engagement on TikTok.
Authors: Amani, Shabrina Zata1, Muhammad Sadiq, Asad Ur Rehman1, Mariam, Iis2, Sherief, Sultan Rehman3
Source: Advances in Consumer Research. Feb2026, Vol. 3 Issue 2, p108-114. 7p.
Database: Business Source Ultimate
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      – Code: eng
        Text: English
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              Text: Feb2026
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              Y: 2026
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