Uso del Marketing digital, como una herramienta en el emprendimiento de estudiantes universitarios en el área metropolitana de Monterrey. Validación de instrumento.
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| Title: | Uso del Marketing digital, como una herramienta en el emprendimiento de estudiantes universitarios en el área metropolitana de Monterrey. Validación de instrumento. |
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| Alternate Title: | Use of Digital Marketing as a Tool in the Entrepreneurship of University Students in the Monterrey Metropolitan Area. Instrument validation. |
| Authors: | Martínez Valdez, Dora Ivonne1 dora.martinezvld@uanl.edu.mx, Elizondo Arroyave, Sergio Gerardo2 sergio.elizondoarr@uanl.edu.mx, Martínez Valdez, Judith Irasema2 judith.martinezvld@uanl.edu.mx |
| Source: | VinculaTégica Efan. Jan/Feb2026, Vol. 12 Issue 1, p124-135. 12p. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 192056566 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192056566 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.29105/vtga12.1-1260 Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 12 StartPage: 124 Titles: – TitleFull: Uso del Marketing digital, como una herramienta en el emprendimiento de estudiantes universitarios en el área metropolitana de Monterrey. Validación de instrumento. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Martínez Valdez, Dora Ivonne – PersonEntity: Name: NameFull: Elizondo Arroyave, Sergio Gerardo – PersonEntity: Name: NameFull: Martínez Valdez, Judith Irasema IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: Jan/Feb2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 24485101 Numbering: – Type: volume Value: 12 – Type: issue Value: 1 Titles: – TitleFull: VinculaTégica Efan Type: main |
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