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A Method for Asynchronous Time Series Analysis with Marketing Applications.

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Bibliographic Details
Title: A Method for Asynchronous Time Series Analysis with Marketing Applications.
Authors: Shehu, Edlira1 (AUTHOR) e.shehu@rug.nl, Zantedeschi, Daniel2 (AUTHOR) dainelz@usf.edu, Naik, Prasad A.3 (AUTHOR) panaik@ucdavis.edu
Source: Management Science (INFORMS). Mar2026, Vol. 72 Issue 3, p2188-2208. 21p.
Database: Business Source Ultimate
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ISSN:00251909
DOI:10.1287/mnsc.2024.04336