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Advancing the Value Co-Creation Framework: Integrating Firm Innovativeness, Brand Engagement, and Customer Loyalty.

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Bibliographic Details
Title: Advancing the Value Co-Creation Framework: Integrating Firm Innovativeness, Brand Engagement, and Customer Loyalty.
Authors: Sachdeva, Nitin1 (AUTHOR), Sondhi, Neena1 (AUTHOR) neenasondhi@imi.edu
Source: Journal of Global Marketing. Feb2026, p1-18. 18p. 1 Illustration, 8 Charts.
Database: Business Source Ultimate
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  Availability: 0
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DbLabel: Business Source Ultimate
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PubType: Academic Journal
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  Data: Advancing the Value Co-Creation Framework: Integrating Firm Innovativeness, Brand Engagement, and Customer Loyalty.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Global+Marketing%22">Journal of Global Marketing</searchLink>. Feb2026, p1-18. 18p. 1 Illustration, 8 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192169649
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/08911762.2026.2635507
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 1
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      – TitleFull: Advancing the Value Co-Creation Framework: Integrating Firm Innovativeness, Brand Engagement, and Customer Loyalty.
        Type: main
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            NameFull: Sachdeva, Nitin
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            NameFull: Sondhi, Neena
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          Dates:
            – D: 25
              M: 02
              Text: Feb2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 08911762
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