APA (7th ed.) Citation

Shou, Z., Xia, Q., Su, S., & Teng, H. (2026). Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs. Journal of Marketing Research (JMR), 63(2), 278. https://doi.org/10.1177/00222437251353156

Chicago Style (17th ed.) Citation

Shou, Zhigang, Qinying Xia, Samuel Su, and Hongxin Teng. "Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs." Journal of Marketing Research (JMR) 63, no. 2 (2026): 278. https://doi.org/10.1177/00222437251353156.

MLA (9th ed.) Citation

Shou, Zhigang, et al. "Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs." Journal of Marketing Research (JMR), vol. 63, no. 2, 2026, p. 278, https://doi.org/10.1177/00222437251353156.