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Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs.

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Title: Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs.
Authors: Shou, Zhigang (AUTHOR), Xia, Qinying (AUTHOR), Su, Samuel (AUTHOR), Teng, Hongxin (AUTHOR) tenghongxin@cqu.edu.cn
Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p278-297. 20p.
Database: Business Source Ultimate
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An: 192177537
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PubType: Academic Journal
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  Data: Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Apr2026, Vol. 63 Issue 2, p278-297. 20p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/00222437251353156
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 278
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      – TitleFull: Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs.
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            NameFull: Shou, Zhigang
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            NameFull: Xia, Qinying
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            NameFull: Su, Samuel
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              Text: Apr2026
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              Y: 2026
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              Value: 63
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