Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments.
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| Title: | Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments. |
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| Authors: | Brecko, Kristina (AUTHOR) kristina.brecko@simon.rochester.edu, Hartmann, Wesley R. (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p340-363. 24p. |
| Database: | Business Source Ultimate |
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