The Impact of AI-Driven Personalization on Customer Engagement, Trust, and Purchase Intention: Evidence from Digital Consumers.

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Bibliographic Details
Title:	The Impact of AI-Driven Personalization on Customer Engagement, Trust, and Purchase Intention: Evidence from Digital Consumers.
Authors:	Mishra, Mahesh Dutta, Rathore, Amar Singh, Jain, Abhishek
Source:	International Scientific Journal of Engineering & Management. Feb2026, Vol. 5 Issue 2, p1-10. 10p.
Database:	Business Source Ultimate

Description
ISSN:	25836129
DOI:	10.55041/ISJEM05444