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The Impact of AI-Driven Personalization on Customer Engagement, Trust, and Purchase Intention: Evidence from Digital Consumers.

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Title: The Impact of AI-Driven Personalization on Customer Engagement, Trust, and Purchase Intention: Evidence from Digital Consumers.
Authors: Mishra, Mahesh Dutta, Rathore, Amar Singh, Jain, Abhishek
Source: International Scientific Journal of Engineering & Management. Feb2026, Vol. 5 Issue 2, p1-10. 10p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.55041/ISJEM05444
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        Text: English
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        PageCount: 10
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      – TitleFull: The Impact of AI-Driven Personalization on Customer Engagement, Trust, and Purchase Intention: Evidence from Digital Consumers.
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              Text: Feb2026
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