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Unlocking customer actual behavior: exploring omnichannel dimensions with brand perceived value.

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Bibliographic Details
Title: Unlocking customer actual behavior: exploring omnichannel dimensions with brand perceived value.
Authors: Asif, Maria1 (AUTHOR) maria_asif2014@hotmail.com, Hashim, Muhammad1 (AUTHOR) mhashim@ntu.edu.pk, Baig, Sajjad Ahmad1 (AUTHOR) sajjad@ntu.edu.pk, Sibtain, Muhammad Muzummil1 (AUTHOR) mmsibtainpk@gmail.com
Source: Future Business Journal. 3/12/2026, Vol. 12 Issue 1, p1-18. 18p.
Database: Business Source Ultimate
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ISSN:23147202
DOI:10.1186/s43093-026-00779-9