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Unlocking customer actual behavior: exploring omnichannel dimensions with brand perceived value.

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Title: Unlocking customer actual behavior: exploring omnichannel dimensions with brand perceived value.
Authors: Asif, Maria1 (AUTHOR) maria_asif2014@hotmail.com, Hashim, Muhammad1 (AUTHOR) mhashim@ntu.edu.pk, Baig, Sajjad Ahmad1 (AUTHOR) sajjad@ntu.edu.pk, Sibtain, Muhammad Muzummil1 (AUTHOR) mmsibtainpk@gmail.com
Source: Future Business Journal. 3/12/2026, Vol. 12 Issue 1, p1-18. 18p.
Database: Business Source Ultimate
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  Data: Unlocking customer actual behavior: exploring omnichannel dimensions with brand perceived value.
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  Data: <searchLink fieldCode="AR" term="%22Asif%2C+Maria%22">Asif, Maria</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> maria_asif2014@hotmail.com</i><br /><searchLink fieldCode="AR" term="%22Hashim%2C+Muhammad%22">Hashim, Muhammad</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> mhashim@ntu.edu.pk</i><br /><searchLink fieldCode="AR" term="%22Baig%2C+Sajjad+Ahmad%22">Baig, Sajjad Ahmad</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> sajjad@ntu.edu.pk</i><br /><searchLink fieldCode="AR" term="%22Sibtain%2C+Muhammad+Muzummil%22">Sibtain, Muhammad Muzummil</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> mmsibtainpk@gmail.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Future+Business+Journal%22">Future Business Journal</searchLink>. 3/12/2026, Vol. 12 Issue 1, p1-18. 18p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192254879
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        Value: 10.1186/s43093-026-00779-9
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        Text: English
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              Text: 3/12/2026
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              Y: 2026
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