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Optimal Bidding, Allocation, and Budget Spending for a Demand-Side Platform With Generic Auctions.

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Title: Optimal Bidding, Allocation, and Budget Spending for a Demand-Side Platform With Generic Auctions.
Authors: Grigas, Paul1 (AUTHOR) pgrigas@berkeley.edu, Lobos, Alfonso1 (AUTHOR), Wen, Zheng2 (AUTHOR), Lee, Kuang-Chih3 (AUTHOR)
Source: Production & Operations Management. Mar2026, Vol. 35 Issue 3, p817-835. 19p.
Database: Business Source Ultimate
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        Value: 10.1177/10591478251356002
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        Text: English
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              Text: Mar2026
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              Y: 2026
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