Optimal Bidding, Allocation, and Budget Spending for a Demand-Side Platform With Generic Auctions.
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| Title: | Optimal Bidding, Allocation, and Budget Spending for a Demand-Side Platform With Generic Auctions. |
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| Authors: | Grigas, Paul1 (AUTHOR) pgrigas@berkeley.edu, Lobos, Alfonso1 (AUTHOR), Wen, Zheng2 (AUTHOR), Lee, Kuang-Chih3 (AUTHOR) |
| Source: | Production & Operations Management. Mar2026, Vol. 35 Issue 3, p817-835. 19p. |
| Database: | Business Source Ultimate |
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