APA (7th ed.) Citation

Smyth, J., & Dawson, J. (2026). Building a brand in the artificial intelligence era: Generative engine marketing. Journal of Brand Strategy, 14(4), 310.

Chicago Style (17th ed.) Citation

Smyth, Jack, and John Dawson. "Building a Brand in the Artificial Intelligence Era: Generative Engine Marketing." Journal of Brand Strategy 14, no. 4 (2026): 310.

MLA (9th ed.) Citation

Smyth, Jack, and John Dawson. "Building a Brand in the Artificial Intelligence Era: Generative Engine Marketing." Journal of Brand Strategy, vol. 14, no. 4, 2026, p. 310.