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Building a brand in the artificial intelligence era: Generative engine marketing.

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Bibliographic Details
Title: Building a brand in the artificial intelligence era: Generative engine marketing.
Authors: Smyth, Jack1 (AUTHOR), Dawson, John2 (AUTHOR)
Source: Journal of Brand Strategy. Spring2026, Vol. 14 Issue 4, p310-321. 12p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Brand+Strategy%22">Journal of Brand Strategy</searchLink>. Spring2026, Vol. 14 Issue 4, p310-321. 12p.
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        Text: English
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        StartPage: 310
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              Text: Spring2026
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              Y: 2026
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