Building a brand in the artificial intelligence era: Generative engine marketing.
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| Title: | Building a brand in the artificial intelligence era: Generative engine marketing. |
|---|---|
| Authors: | Smyth, Jack1 (AUTHOR), Dawson, John2 (AUTHOR) |
| Source: | Journal of Brand Strategy. Spring2026, Vol. 14 Issue 4, p310-321. 12p. |
| Database: | Business Source Ultimate |
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