APA (7th ed.) Citation

Arendar, F., Waters, K., Howard, S., & Watts, J. (2026). Nonprototypical packaging and strategic implications: When structural design disrupts or delivers. Journal of Brand Strategy, 14(4), 331.

Chicago Style (17th ed.) Citation

Arendar, Fernando, Kevin Waters, Shelby Howard, and Jon Watts. "Nonprototypical Packaging and Strategic Implications: When Structural Design Disrupts or Delivers." Journal of Brand Strategy 14, no. 4 (2026): 331.

MLA (9th ed.) Citation

Arendar, Fernando, et al. "Nonprototypical Packaging and Strategic Implications: When Structural Design Disrupts or Delivers." Journal of Brand Strategy, vol. 14, no. 4, 2026, p. 331.