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Nonprototypical packaging and strategic implications: When structural design disrupts or delivers.

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Bibliographic Details
Title: Nonprototypical packaging and strategic implications: When structural design disrupts or delivers.
Authors: Arendar, Fernando1 (AUTHOR), Waters, Kevin2 (AUTHOR), Howard, Shelby3 (AUTHOR), Watts, Jon4 (AUTHOR)
Source: Journal of Brand Strategy. Spring2026, Vol. 14 Issue 4, p331-350. 20p.
Database: Business Source Ultimate
Description
ISSN:2045855X