APA (7th ed.) Citation

Krishnakumar, M., Ravindran, R. K., & Mathew, J. (2026). From Consumer Traits to Purchase Intention: Role of Brand Salience and Brand Resonance Among Gen Z Luxury Fashion Consumers. IUP Journal of Brand Management, 23(1), 49. https://doi.org/10.71329/IUPJBRM/2026.23.1.49-71

Chicago Style (17th ed.) Citation

Krishnakumar, M., Rajish K. Ravindran, and Jaya Mathew. "From Consumer Traits to Purchase Intention: Role of Brand Salience and Brand Resonance Among Gen Z Luxury Fashion Consumers." IUP Journal of Brand Management 23, no. 1 (2026): 49. https://doi.org/10.71329/IUPJBRM/2026.23.1.49-71.

MLA (9th ed.) Citation

Krishnakumar, M., et al. "From Consumer Traits to Purchase Intention: Role of Brand Salience and Brand Resonance Among Gen Z Luxury Fashion Consumers." IUP Journal of Brand Management, vol. 23, no. 1, 2026, p. 49, https://doi.org/10.71329/IUPJBRM/2026.23.1.49-71.