APA (7th ed.) Citation

Zhang, Y., Özsomer, A., Canlı, Z. G., & Baghirov, F. (2026). Artificial Intelligence Chatbots Versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence. Journal of Interactive Marketing, 61(2), 215. https://doi.org/10.1177/10949968251366265

Chicago Style (17th ed.) Citation

Zhang, Ye, Ayşegül Özsomer, Zeynep Gürhan Canlı, and Fakhri Baghirov. "Artificial Intelligence Chatbots Versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence." Journal of Interactive Marketing 61, no. 2 (2026): 215. https://doi.org/10.1177/10949968251366265.

MLA (9th ed.) Citation

Zhang, Ye, et al. "Artificial Intelligence Chatbots Versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence." Journal of Interactive Marketing, vol. 61, no. 2, 2026, p. 215, https://doi.org/10.1177/10949968251366265.