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How do online celebrities attract consumers? an EEG study on consumers' neural engagement in short video advertising.

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Title: How do online celebrities attract consumers? an EEG study on consumers' neural engagement in short video advertising.
Authors: Zhang, Zhipeng1,2 (AUTHOR), Zhang, Liyi2,3 (AUTHOR) lyzhang@whu.edu.cn
Source: Electronic Commerce Research. Apr2026, Vol. 26 Issue 2, p1643-1669. 27p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Electronic+Commerce+Research%22">Electronic Commerce Research</searchLink>. Apr2026, Vol. 26 Issue 2, p1643-1669. 27p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192619622
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        Value: 10.1007/s10660-025-09956-4
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              Text: Apr2026
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              Y: 2026
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