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Data-driven review of customer engagement: key research themes and future directions.

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Bibliographic Details
Title: Data-driven review of customer engagement: key research themes and future directions.
Authors: Zang, Luning1 (AUTHOR), Wang, Linqiang2 (AUTHOR), Zhang, Dianfeng1 (AUTHOR), Bai, Qingguo1 (AUTHOR) hustbaiqg@alumni.hust.edu.cn
Source: Electronic Commerce Research. Apr2026, Vol. 26 Issue 2, p1887-1917. 31p.
Database: Business Source Ultimate
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ISSN:13895753
DOI:10.1007/s10660-025-09967-1