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Data-driven review of customer engagement: key research themes and future directions.

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Title: Data-driven review of customer engagement: key research themes and future directions.
Authors: Zang, Luning1 (AUTHOR), Wang, Linqiang2 (AUTHOR), Zhang, Dianfeng1 (AUTHOR), Bai, Qingguo1 (AUTHOR) hustbaiqg@alumni.hust.edu.cn
Source: Electronic Commerce Research. Apr2026, Vol. 26 Issue 2, p1887-1917. 31p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 192619629
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PubType: Academic Journal
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  Data: Data-driven review of customer engagement: key research themes and future directions.
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  Data: <searchLink fieldCode="AR" term="%22Zang%2C+Luning%22">Zang, Luning</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Wang%2C+Linqiang%22">Wang, Linqiang</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Zhang%2C+Dianfeng%22">Zhang, Dianfeng</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Bai%2C+Qingguo%22">Bai, Qingguo</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> hustbaiqg@alumni.hust.edu.cn</i>
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  Data: <searchLink fieldCode="JN" term="%22Electronic+Commerce+Research%22">Electronic Commerce Research</searchLink>. Apr2026, Vol. 26 Issue 2, p1887-1917. 31p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1007/s10660-025-09967-1
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      – Code: eng
        Text: English
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        PageCount: 31
        StartPage: 1887
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      – TitleFull: Data-driven review of customer engagement: key research themes and future directions.
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            NameFull: Zang, Luning
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            NameFull: Wang, Linqiang
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            NameFull: Zhang, Dianfeng
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              Text: Apr2026
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              Y: 2026
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              Value: 26
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            – TitleFull: Electronic Commerce Research
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